The Cereal Blog

Email guides for founders
running multiple businesses

Practical setup guides, workflow improvements, and honest takes on the tools that do and don't work.

Getting started
How to manage email across multiple businesses (without losing your mind)
The forwarding setup breaks, the unified inbox creates noise, and the wrong address keeps going out. Here's how to fix the structure rather than work around it.
8 min read
Email identity
The serial founder's guide to email identity
How to never reply from the wrong address again — and why the From field is a design failure.
7 min read
Setup guide
What is a spam domain and why every founder should have one
Register a cheap domain as a catch-all for noise. Your real inboxes stay clean, verification codes are always findable, and nothing ever bleeds across.
6 min read
Tools
Open source email clients for multiple accounts: what exists and what doesn't
Thunderbird, Mailspring, K-9 — an honest look at what open source email actually gives you and where the current options fall short for founders.
7 min read
Google Workspace
The best email setup for Google Workspace across multiple companies
How to configure IMAP, App Passwords, send-as aliases, and signatures across multiple Workspace organizations — and which tools actually make it work.
8 min read
Freelancing
The best email setup for freelancers with multiple clients
One inbox for every client means crossed wires and the wrong reply on the wrong thread. Here's how to keep client work cleanly separated without drowning in accounts.
8 min read
Agencies
The best email setup for agency owners with multiple client brands
Running an agency means speaking as a dozen brands all day. Here's how to keep every client account separate, send as the right brand, and stop client work from bleeding together.
8 min read
Microsoft 365
The best email setup for Outlook and Microsoft 365 across multiple businesses
Adding accounts, Send As permissions, signatures per tenant. How to configure Microsoft cleanly for several businesses, and what to add when it stops keeping them separate.
8 min read
Self-hosting
Self-hosting your email dashboard: a guide for multiple accounts
Turn a privacy promise into something you can verify. What self-hosting email actually means, what it protects, and how to run your own multi-account dashboard.
8 min read
Tools
A Missive alternative for founders running multiple businesses
Missive is built for teams sharing one inbox. If you run several businesses solo, here's an honest look at where it fits, where it doesn't, and what to use instead.
7 min read